https://www.awatif.fr/journal daily 0.75 2022-01-25 https://www.awatif.fr/journal/decolonizing-banania-part-2-the-re-design monthly 0.5 2022-01-17 https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1642435968222-6HS1O05O1N2388JZ7NI8/Banania-redesign-decolonize-brand-design-bts-1.jpg Journal - Decolonizing Banania (Part II), the redesign https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1642435968322-YO8ZODV6ZA1PWRXDONUD/Banania-redesign-decolonize-brand-design-bts-2.jpg Journal - Decolonizing Banania (Part II), the redesign https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/ede2236a-777b-48f0-9163-a8a7580b983a/eyes-banania-rebranding.jpg Journal - Decolonizing Banania (Part II), the redesign - For the mascot, I decided to work from this 1960s minimalist version of the Banania logo. I thought that the eyes were playful and, I could create something interesting with it. I didn’t want to use the other elements since they are, too, deeply rooted in the brand’s colonial past. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/2094b35e-4224-4c44-ad57-8f8301b993a6/Banania-redesign-decolonize-brand-design-cover.jpg Journal - Decolonizing Banania (Part II), the redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/7132ca10-34af-4a8e-87e9-fe3ff46096d9/Banania-redesign-decolonize-brand-design-packaging.jpg Journal - Decolonizing Banania (Part II), the redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/2094b35e-4224-4c44-ad57-8f8301b993a6/Banania-redesign-decolonize-brand-design-cover.jpg Journal - Decolonizing Banania (Part II), the redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1642435794482-PHRC8E1J2A454SB05L9V/banania-rebranding-packaging-reveal-2.jpg Journal - Decolonizing Banania (Part II), the redesign https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1642435795058-Y6AL8FR1HR485IOSJBBH/banania-rebranding-packaging-reveal-3.jpg Journal - Decolonizing Banania (Part II), the redesign https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/db486d2f-a178-49cc-a679-fcaf8f0d59d1/colors-banania.jpg Journal - Decolonizing Banania (Part II), the redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/650e7ed1-d7e0-455a-9222-e5d41153ed02/base-banania-rebranding-newpublic.jpg Journal - Decolonizing Banania (Part II), the redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/07ba3bb7-203f-4a74-9bb4-0b1e12ad7936/banania-90s-packaging-2.jpg Journal - Decolonizing Banania (Part II), the redesign - I also found that the packaging design they used throughout the 1980s and 1990s was a great starting point for the actual box and concept behind what I wanted to create. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1642433270891-DP9QHHGQ5PBUQN16LRR0/banania-rebranding-new-public-decolonizing-header.jpg Journal - Decolonizing Banania (Part II), the redesign - Decolonizing Banania (Part I) If you just stumbled upon this page and are not sure what this is all about, please have a look at part 1 of this article. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1642435892682-Y4O5YIYA1R4FJQXGTR2T/banania-rebranding-t-shirt-3.jpg Journal - Decolonizing Banania (Part II), the redesign https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1642435891867-0FQ03RPTNUMYIZK0XN2O/banania-rebranding-t-shirt-2.jpg Journal - Decolonizing Banania (Part II), the redesign https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1642435891869-K7CXIL5DUEQLX8TKOFYQ/banania-rebranding-t-shirt-1.jpg Journal - Decolonizing Banania (Part II), the redesign https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1642435892929-W71MJ39ST6TSVA3LHW2W/banania-rebranding-t-shirt-4.jpg Journal - Decolonizing Banania (Part II), the redesign https://www.awatif.fr/journal/decolonizing-banania-part-one-the-history monthly 0.5 2022-01-17 https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/752cc8a2-b255-486b-8a80-870a46a9e64f/banania-rebranding-new-public-decolonizing.jpg Journal - Decolonizing Banania (Part I), the history - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/d69b1e99-61a4-4612-ab86-f2e7172319c1/banania-rebranding-new-public-decolonizing-3.jpg Journal - Decolonizing Banania (Part I), the history - Make it stand out I wonder what happened between the first and second packaging? Did somebody tell them about the lips among other things and their solution was: “ok let’s reduce the lips then”? https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1669578c-6975-4827-b8d1-63255c32ad53/banania-rebranding-new-public-decolonizing-5.jpg Journal - Decolonizing Banania (Part I), the history - Make it stand out This is how I remember the brand of my childhood (those elements are probably from way earlier but it’s the memory I have of the brand). https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/27fd988a-b954-424f-bd57-dff4e44bc096/banania-rebranding-new-public-decolonizing-4.jpg Journal - Decolonizing Banania (Part I), the history - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/2094b35e-4224-4c44-ad57-8f8301b993a6/Banania-redesign-decolonize-brand-design-cover.jpg Journal - Decolonizing Banania (Part I), the history - Decolonizing Banania (Part II) Check out my Banania re-design by clicking on the link below. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/05f9b14a-126d-4bfb-a768-62192e320c96/banania-rebranding-new-public-decolonizing-header.jpg Journal - Decolonizing Banania (Part I), the history - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1b48ad3d-86f3-4fcd-b289-f73d5f33eaab/banania-rebranding-new-public-decolonizing-2.jpg Journal - Decolonizing Banania (Part I), the history - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.awatif.fr/journal/this-is-not-a-t-shirt-transforming-culture-one-t-shirt-at-a-time monthly 0.5 2022-01-17 https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/6df50d27-3753-4fb9-a74d-c09a4f5ef9e2/this-is-not-a-t-shirt-people-over-product-quote.jpg Journal - This is not a T-Shirt: transforming culture one t-shirt at a time - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/6a2f52f9-a549-4b03-b358-a189f08f441d/this-is-not-a-t-shirt-people-over-product-2.gif Journal - This is not a T-Shirt: transforming culture one t-shirt at a time - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/5ac0e1e4-e45c-4549-bad6-8c85383a4f66/this-is-not-a-t-shirt-people-over-product-cover.jpg Journal - This is not a T-Shirt: transforming culture one t-shirt at a time - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/126fd088-70b4-4473-89fe-e13a98cdfbc3/this-is-not-a-t-shirt-people-over-product-1.jpg Journal - This is not a T-Shirt: transforming culture one t-shirt at a time - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/42a64905-14d2-4cfa-8cd2-9fa48e677295/this-is-not-a-t-shirt-people-over-product-spread.jpg Journal - This is not a T-Shirt: transforming culture one t-shirt at a time - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.awatif.fr/journal/branding-lessons-what-is-your-brand-message monthly 0.5 2022-01-17 https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/96f6750f-9027-4e45-820a-197efc6023fd/Brand-message-new-public-muhammad-ali-apple-think-different-header.jpg Journal - What’s your brand message? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.awatif.fr/journal/branding-lessons-what-is-a-brand-identity monthly 0.5 2022-01-17 https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/d8e54068-cf76-42d2-b5f3-ca1fb7d38768/What-is-a-brand-identity-header-vans-new-public.jpg Journal - What is a brand identity? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.awatif.fr/journal/is-a-logo-really-all-you-need monthly 0.5 2022-01-17 https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/6ef039b5-b071-4c7a-8f8b-5601c2c7b73a/what-is-a-logo-branding-new-public-nike-logo.jpg Journal - Is a logo really all you need? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/20cbf1ee-c3b9-4950-a34a-e5a1d7f5cb94/what-is-a-logo-branding-new-public-car-logo.jpg Journal - Is a logo really all you need? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/8e1e9831-6b65-4efb-ab6b-0826c690145d/what-is-a-logo-branding-new-public-typography-logo.jpg Journal - Is a logo really all you need? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/f1a8b399-7a2a-4ef1-927c-abdadc37a6e1/what-is-a-logo-branding-new-public-coca-cola-red.jpg Journal - Is a logo really all you need? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/6e90268c-a14d-4f1d-8ec1-b807701f9898/what-is-a-logo-branding-new-public-famous-logos.jpg Journal - Is a logo really all you need? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/ba16a28c-b119-45c6-be93-2e6213723420/what-is-a-logo-branding-new-public-typography-combination.jpg Journal - Is a logo really all you need? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/8de8986f-d560-4e2a-92bc-41baa6622f28/what-is-a-logo-branding-new-public-tiffanys-blue.jpg Journal - Is a logo really all you need? - Make it stand out Tiffany&Co. is another good example of a brand owning a color. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/7bdf8f91-cb7c-41f6-b462-735c4b98a0df/what-is-a-logo-branding-new-public-header.jpg Journal - Is a logo really all you need? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.awatif.fr/journal/seven-steps-to-a-successful-visual-identity monthly 0.5 2022-01-25 https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/f9b46f54-49fa-45d3-895e-3fbbb97165f3/banner-e-book-visual-identity.jpg Journal - Seven Steps to a Successful Visual Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/62dc5b7c-c1b3-4e4d-b982-d0b93ced2de2/7-steps-to-successful-visual-identity.gif Journal - Seven Steps to a Successful Visual Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/13b1aff0-e7b3-4d3e-b080-b82f535edcfc/new-public-7-steps-visual-identity-branding-ebook-header.jpg Journal - Seven Steps to a Successful Visual Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.awatif.fr/journal/category/Branding monthly 0.5 https://www.awatif.fr/journal/category/Books monthly 0.5 https://www.awatif.fr/journal/category/Graphic+Design monthly 0.5 https://www.awatif.fr/journal/tag/banania monthly 0.5 https://www.awatif.fr/journal/tag/books monthly 0.5 https://www.awatif.fr/journal/tag/ebook monthly 0.5 https://www.awatif.fr/journal/tag/culture monthly 0.5 https://www.awatif.fr/journal/tag/branding monthly 0.5 https://www.awatif.fr/journal/tag/graphic+design monthly 0.5 https://www.awatif.fr/journal/tag/logo monthly 0.5 https://www.awatif.fr/journal/tag/founders monthly 0.5 https://www.awatif.fr/journal/tag/logo+design monthly 0.5 https://www.awatif.fr/journal/tag/brand+design monthly 0.5 https://www.awatif.fr/journal/tag/visual+identity monthly 0.5 https://www.awatif.fr/journal/tag/rebranding monthly 0.5 https://www.awatif.fr/home daily 1.0 2024-11-16 https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/3fd400e7-6dcd-4935-bd45-10c70059a625/home-office-hoto.jpg Home - Portfolio Brand design allows me to use my design skills for a variety of projects (logos, packaging, apparel, books/magazines, website, social media, etc.). https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/6641b605-9871-4bd1-bd02-c95ad7a9601d/nike-monocle-new-public.jpg Home - Journal Design is all about listening, discussing, trying, and doing it all over again. In this blog, you’ll find conversations with friends and design experiments I like to conduct in my free time (or for clients). https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/33c9ae5c-495d-4c8e-b5e3-287af99ba6e0/awatif-bentahar.jpg Home - About me Over the years I have worked mainly in and with Parisian digital start-ups and entrepreneurs. I have been lucky to be able to work on a variety of projects (web, print, video, social media, etc.). To have a better overview of my experience, check out the about page by clicking on the link and/or the F.A.Q section below. https://www.awatif.fr/about daily 0.75 2022-11-18 https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/75f10222-e318-4836-a85e-dcdcd26b8a2e/adplist-logo.png https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/82629977-61ba-4360-a858-d4775fd97cf2/portfolio-image-nps.jpg About - Portfolio Brand design allows me to use my design skills for a variety of projects (books/magazines, website, social media, etc.). https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/6641b605-9871-4bd1-bd02-c95ad7a9601d/nike-monocle-new-public.jpg About - Journal Design is all about listening, discussing, trying, and doing it all over again. In this blog, you’ll find conversations with friends and design experiments I like to conduct in my free time (or for clients). https://www.awatif.fr/contact daily 0.75 2023-06-27 https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/31b9abe5-6b45-460a-ae40-718d1b70b287/aidavisual-nanasbenz-jordan-11.jpg Contact - Portfolio Brand design allows me to use my design skills for a variety of projects (logos, packaging, apparel, books/magazines, website, social media, etc.). https://www.awatif.fr/design-portfolio daily 0.75 2022-09-21 https://www.awatif.fr/portfolio daily 0.75 2022-09-21 https://www.awatif.fr/portfolio/prescription-lab monthly 0.5 2022-01-10 https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1641845012864-TFM49PUEDKMCL46KZUNZ/1-awatif-portfolio-prescription-lab.jpg Portfolio - Prescription Lab https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1641845281762-H27ZXOBFQJ0VPMCQU2DB/2-awatif-portfolio-prescription-lab.jpg Portfolio - Prescription Lab https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1641845281890-1CM8IJSNNSXLGI2ECC7G/3-awatif-portfolio-prescription-lab.jpg Portfolio - Prescription Lab https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1641845491265-PYYT5173EPLM8D09XSP9/Prescription-lab-box-3.jpg Portfolio - Prescription Lab https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1641845491537-IKGE4KFSBX22GLFGBZ62/Prescription-lab-box-4.jpg Portfolio - Prescription Lab https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/ae9f714b-4065-46b0-a21d-e534137fca4d/4-awatif-portfolio-prescription-lab.jpg Portfolio - Prescription Lab - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1641845668532-DT5H5RDNOLNUHM3B8OCM/Prescription-lab-box-5.jpg Portfolio - Prescription Lab https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1641845666730-P36PJV3X6S9LDE3DCEG3/Prescription-lab-box-6.jpg Portfolio - Prescription Lab https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1641845668397-XAC9YZ3F7VLEAYM656MI/Prescription-lab-box-7.jpg Portfolio - Prescription Lab https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1641845669678-4MWXU3ZT9UPX3RBM2TZR/Prescription-lab-box-8.jpg Portfolio - Prescription Lab https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1641903530552-OWEJCV1KPQ3FIW3OBN4J/Prescription-lab-makeup-1.jpg Portfolio - Prescription Lab https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1641904306957-1SFKBYKXAUT2AP5TDC9H/Prescription-lab-makeup-5.jpg Portfolio - Prescription Lab https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1641904306604-G6PJFPQYACZ07OOBVOIM/Prescription-lab-makeup-2.jpg Portfolio - Prescription Lab https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1641904307496-ZWBZAJFM42BOLI1Q10IP/Prescription-lab-makeup-6.jpg Portfolio - Prescription Lab https://www.awatif.fr/portfolio/leonie-bakery monthly 0.5 2022-01-16 https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/a37a4190-de05-4d6f-a02d-7287908b7a19/leonie-logo-transparent-blanc.png Portfolio - Leonie Bakery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1641856226307-TK4A8KLWP3I5TZAKMUH1/leonie-brand-identity-0.jpg Portfolio - Leonie Bakery https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1641856226967-D6BNB5WIZ0G8MBFXRAGW/leonie-brand-identity-1.jpg Portfolio - Leonie Bakery https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1641856405916-5HHQX9Q2RTTF9UN4F1GZ/leonie-brand-identity-2.jpg Portfolio - Leonie Bakery https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1641861512698-AY4QDO6YQAI96EB6K2FD/leonie-brand-identity-4.jpg Portfolio - Leonie Bakery https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1641857603187-6WF2I2IBKJH4W17V9PET/leonie-brand-identity-5.jpg Portfolio - Leonie Bakery https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1641859788294-59PTYWL3I60RZGKUD499/leonie-brand-identity-8.jpg Portfolio - Leonie Bakery https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1641859788118-6K2R06PDMCJ3YPY6K9GE/leonie-brand-identity-9.jpg Portfolio - Leonie Bakery https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1641859188747-KJH40QZ9W4ADPMB1UJUT/leonie-brand-identity-6.jpg Portfolio - Leonie Bakery https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1641859188873-0RPEJ3OL1GEQSB34FR5R/leonie-brand-identity-7.jpg Portfolio - Leonie Bakery https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1641859950021-LOB3B2GITSSBII6WFAO2/leonie-brand-identity-10.jpg Portfolio - Leonie Bakery https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/1641861072420-HURAOGOZS8NKH3MGQ2J6/leonie-brand-identity-11.jpg Portfolio - Leonie Bakery https://www.awatif.fr/portfolio/88-graines monthly 0.5 2022-01-16 https://images.squarespace-cdn.com/content/v1/61dc446b482bfa121c7718f8/505d1fc1-acf4-4574-8541-cd9ea9af656d/88-alt-white.png Portfolio - 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