Graphic design and art direction
I help companies - and individuals - define and refine their brand identity using design, art direction, strategy, and a whole lot of creativity.
Experience
Leonie Bakery | Brand Design Manager and Art Director
I help companies find and define their identity. I design brand identities and advise on brand strategy and communication. Being as passionate as I am about design and building meaningful brands, I started writing on these subjects. New Public also became a blog on which I share my thoughts about branding, the creative process, and everything in-between.
New Public | Brand Design and Strategy
As Brand Manager, I helped Lumos at a critical time in the company's journey. I helped define a clear brand strategy and made sure that branding was consistent on all platforms and assets in the first few months of implementing the new strategy - ensuring the brand stays relevant and innovative. I also worked on developing content that promotes the vision, mission, and values of the brand with the creative team. This unique (and short) role helped me consolidate my design and management skills greatly.
Lumos | Brand Design Manager
I had the chance of designing the Prescription Lab brand from scratch. I was in charge of maintaining the high-end profile of this Beauty brand and designing the different elements that ensured its life as an innovative and creative brand. My work was broad in its essence as I was to take charge of projects that required from me to be at ease with different aspects of graphic design (web - UI and UX, print, apps, typography, etc.) and have a good command of the creative process. On top of my daily duties I was to make decisions with a "bigger picture" mentality to ensure the brand worked as a whole while staying current.
Prescription Lab | Graphic Designer / Art Director
I was in charge of commercial projects for different brands (Elie Saab, Repetto, Hello Bank, L'Occitane, Garnier, Hyatt and many others) and other in-house projects (digital maps, pop-up websites, newsletters, etc.). There, I also had the chance to work on print, web, packaging, videos, branding and any other out-of-the-ordinary projects.
My Little Paris | Graphic Designer / Art Director
I have had the pleasure of working on the Leonie brand from its inception back in 2019 when I took the company on as a client. I then joined the company to oversee all creative operations. Starting with one shop, the Leonie group is now composed of 8 bakeries in Paris. My role was to design, manage, and advise. I was in charge of creative communication on-site (signage to ensure an optimal experience and print material of all kinds) and online (managing social media visual communication and art direction). My role also included advising on all things creative and collaborating with other creative actors - like finding and working with videographers/photographers or working with architects to make sure we had beautiful and functional shops that aligned with the brand's vision and values.
I mentor designers on adplist.org
I help young designers navigate an ever-changing design world (with a focus on graphic/brand design and art direction). If you’re a designer that needs mentorship, don’t hesitate to book a session with me (it’s free!)
Portfolio
Brand design allows me to use my design skills for a variety of projects (books/magazines, website, social media, etc.).
I love design. I truly do. The more I learn about it, the more amazed I am by the potential it has to truly change the world. Whether it is graphic design, which has the power to shape what people think of an idea, a product, or a service. Or, the dozen other types: product, industrial, interior,… I just love all of it and the things it can do to improve people’s lives.
Journal
Design is all about listening, discussing, trying, and doing it all over again. In this blog, you’ll find conversations with friends and design experiments I like to conduct in my free time (or for clients).