Awatif Bentahar 12/09/2020 Awatif Bentahar 12/09/2020

Decolonizing Banania (Part II), the redesign

Re-designing Banania for the 21st century has been on my mind for a long time. If you wish to have a little background (…)

Awatif Bentahar 24/08/2020 Awatif Bentahar 24/08/2020

Decolonizing Banania (Part I), the history

Banania is the name of a very popular chocolate drink mainly commercialized in France. It’s been a part of the French (...)

Awatif Bentahar 15/07/2020 Awatif Bentahar 15/07/2020

If I asked you to define yourself what would you say? Would you start by describing how tall you are, the type of hair (..)

Awatif Bentahar 06/07/2020 Awatif Bentahar 06/07/2020

If you have a brand or are thinking of starting one, you’ve probably come across this term in its different forms (..)

Awatif Bentahar 01/07/2020 Awatif Bentahar 01/07/2020

We often think we need a logo when in fact we need a whole brand system. Let me tell you a little bit more why that is.

Awatif Bentahar 30/06/2020 Awatif Bentahar 30/06/2020

Launching your brand can be overwhelming. You have to think about your product, your market, pricing and so many other (..)