When I met with Agatha Pudelek, one-half of the 88 Graines brand, she explained that she wanted a brand that was simple and, almost, spiritual - I’m paraphrasing here but the way she spoke about it sounded spiritual to me :). She showed me images with earth tones and terracotta textures. She told me how important it was for her to create a coffee brand that was respectful of the people who produced the coffee beans and that it should put them front and center.

We also talked about how, in the 21st century, brands have a duty to be one with their surroundings and create a virtuous cycle between products, producers, and clients. I came out of this first meeting very impressed by this very in-tune-with-the-times approach and was excited to start developing the visual identity for it.

A few weeks later, 88 Graines, a new generation green bean coffee importer was born. Today, they support equal trade, sustainability, and the involvement of new generations in coffee-related professions. They have a collaborative social model that connects small and medium coffee producers with independent coffee roasters, roasting companies, and future barista champions. And, I must say, I’m very honored to have been part of this journey :)